It was an exciting weekend in London topped with the debut of Rockready. Jason How of Rotosound introduced the Rockready Volo gig bag, Snap Strap, and Ultrastrap to a receptive crowd at Bass Day. More on Rockready in a minute.
The highlight of the show were 3 crowd stopping appearances at the Rotosound booth by Doug Wimbish, Mark King, and Billy Sheehan. Each signed autographs for long queues of waiting fans. The attendees were also treated to master classes by Doug, Mark, and Billy.
Mixed in with all the artist excitement was Rockready’s debut. Rotosound will distribute exclusive the Rockready line for the UK.
The Rockready line — designed by musicians for musicians — looks to innovate some everyday tools that musicians use. First up the Volo gig bag which addresses many issues with some simple and elegant solutions. Dedicated phone pocket that’s easy to reach, place to keep your keys, backpack style straps for comfort with a chest clip for long treks, reflective piping for nighttime safety, locking zipper for security, neck holder, body protector, and the list goes on. There is also an optional Tote bag with dedicated iPad or tablet pocket perfect for breaking out of session or one it’s own.