Each and every day we make decisions on what to do, where to go, what to eat, and sometimes what to purchase. When making purchases we often say that something is too expensive. What does that mean? We are in fact making value judgements which includes the price and often a bunch of other factors that we use to determine if we’ll buy or pass on an item.

When we use the concept of value to make decisions sometimes the picture becomes a bit easier to see. For example, this morning did you make coffee at home, buy a cup at the local corner store or go to Starbucks? The choices are in increasing order of expense but the value with each one is different. Each takes a different amount of time, energy and costs us a different amount of money.

What motivates us to choose the cup at home today over the cup at Starbucks later in the week? It’s value. The coffee at home today gives us a quick start to our day and doesn’t take much time and doesn’t cost that much. Later in the week when we go to Starbucks its more of a time commitment (walk, bike or drive there, wait in line, order, etc.) and of course costs us more money. But we do but and perhaps value both equally.

Getting back to Pickboy picks it’s easier to see that the price alone is not and will not be the only motivating factor in your decision to purchase or not. Since we’re talking about music and art the choice of what pick, string, guitar, amp, effects pedals etc. all becomes an artistic choice. These choices are necessarily more complex than our decision to have a coffee at home or at Starbucks. Artistic decisions involve value and also heart and soul. Most of the greats that we’ve come to know and love have sweated over all the tiny details to achieve their sound and tone. As the cliche goes, “the devil’s in the details.”

John Murphy Pickboy Artist

We like to think that Pickboy picks represent a unique value equation for guitarists. While the cost may be a bit higher, Pickboy’s attention to detail is also higher offering the player a more intimate experience with his art, music, guitar and audience.

What value decisions have you made today? What value decisions have you made that have affected your art, your music or your customers? In today’s crowded market place with many brands competing for your attention we feel that Pickboy offers one of the best value choices.

Unfortunately for musicians, the most common way many manufacturers and brands try to get your attention is to lower the price. We like to call this the “race to the bottom.” At some point you have to ask yourself is it possible to provide that product at that price. There were most definitely some short cuts taken to produce it. What were the short cuts, how will it effect your experience with the product and have you factored that into your value equation?

While other manufacturers are entering and competing in the “race to the bottom,” we at Osiamo Music Gear stand behind our brands and feel that each of them offer a superb value in the market place. We evaluate each product to make sure it provides a food value and furthers the journey to help musicians express themselves fully.

What is your dream? To perform in front of thousands, play that perfect solo, record a hit single or album? Whatever your dream is, remember, make decisions that further your dream each and every day.

The choice is always yours so choose wisely.

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